Tuesday, February 24, 2009

Bending the media to your will: How to get free publicity for your business

What do journalists look for in a publicity pitch? What makes us hit delete faster than you can say, “I’ve got a great story idea for you…” And where the heck do you find these elusive journalists anyway? Veteran freelance writer, author, and blogger Michelle Goodman offers tips on writing an irresistible media pitch and talks about tools you can use to put your business in front of hundreds of lead-hungry reporters, producers, and bloggers. For those of you not yet blogging or taking advantage of social media tools like Twitter, she’ll discuss how to position yourself as an expert online so that reporters start seeking you out.

Michelle Goodman is a freelance writer and author of My So-Called Freelance Life: How to Survive and Thrive as a Creative Professional for Hire and The Anti 9-to-5 Guide: Practical Career Advice for Women Who Think Outside the Cube, both published by Seal Press. She writes a weekly career column for ABC News and blogs about work/life balance at Nine to Thrive for the Seattle Times. Her articles and essays about alternative careers, personal finance, and human mating rituals have been published by the New York Times, CNN, Salon, BUST, Bitch, The Bark, Yahoo! HotJobs, PayScale, AOL, and many more. In her seventeen years as a full-time freelancer, she’s had the opportunity to promote computer games, marital aids, dog pajamas, home colonics, and just about anything else that can be sold. She lives in Seattle with her eighty-pound lapdog, Buddy. For more scoop on the freelance life, visit Michelle’s blog at Anti9to5Guide.com

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